A well-written donation request can make the difference between a potential donor ignoring your message — or feeling inspired to give. Whether you’re representing a nonprofit, school, church, or community project, the key to writing a powerful donation request lies in clarity, emotion, and personalization. In this guide, we’ll walk you through how to write an effective donation request letter that gets results and builds lasting relationships.
1. Start with a Personal Greeting
A generic “Dear Supporter” greeting feels cold and impersonal. Instead, use the recipient’s name whenever possible. People are far more likely to respond when they feel the message is written just for them. A strong donation request begins with human connection — it’s not just about asking for money, but showing genuine respect and appreciation for the person reading it.
2. Open with Gratitude and Purpose
Before making your ask, acknowledge the donor’s previous support or the importance of their role in your mission. Example:
“Thanks to generous community members like you, we’ve been able to provide meals to over 500 families this year.”
By opening your donation request with gratitude, you set a positive tone that invites readers to continue supporting your cause.
3. Clearly Explain the Cause
Be transparent and specific about where the funds will go. Donors want to know how their contribution will make a difference. For instance:
“Your donation of just $25 can provide school supplies for a child in need.”
Clarity builds trust — and trust is the foundation of a successful donation request.
4. Make a Direct and Specific Ask
Avoid vague statements like “please support us.” Instead, be specific about your goal:
“We’re hoping to raise $5,000 by April 30th to expand our community outreach program.”
Directness is one of the most important traits of an effective donation request. Be confident, concise, and straightforward.
5. Use Emotion to Connect
Statistics can inform, but stories inspire. Share a short story that illustrates the real-world impact of your work. Emotional storytelling makes your donation request memorable and helps readers connect deeply with your mission.
Example:
“When Sarah’s home was destroyed in the storm, your donations provided her family with food, shelter, and hope.”
6. Include a Clear Call to Action
Make it easy for supporters to take the next step. Include a simple call to action such as:
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“Click here to donate now.”
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“Mail your contribution using the enclosed envelope.”
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“Join our monthly donor program today.”
Every donation request should end with one clear, easy-to-follow action.
7. End with Gratitude and a Personal Touch
Always thank the reader — whether they choose to donate or not. Gratitude leaves a lasting impression and strengthens relationships for future campaigns. End your donation request with a sincere line like:
“Thank you for believing in our mission and standing with us as we make a difference together.”
8. Example of a Short Donation Request Letter
Subject: Help Us Bring Hope to Local Families
Dear [Donor’s Name],
Thanks to incredible supporters like you, our organization has been able to provide warm meals and shelter to hundreds of local families. This month, we’re launching our “Hearts for Hope” campaign to support 100 more families in need.
A gift of $25 can provide food for one person for an entire week. Will you consider helping today?
Every contribution brings us closer to a stronger, more caring community.
With gratitude,
[Your Name]
[Organization Name]
Conclusion
A donation request is more than just a letter — it’s an opportunity to share your mission, build trust, and invite others to create change with you. The best requests are personal, emotional, and clear about impact. When written with authenticity and gratitude, your donation request can inspire powerful generosity and long-term loyalty from your supporters.